Close on the heels of leveraging the mobile advertising platform, Pune-based Suzlon Energy has appointed Webchutney to work on their digital creative solutions. Webchutney will create, maintain and keep their online platforms in line with global creative and engagement standards. Dharini Mishra, Global Brand Head, Suzlon Group, has confirmed the development.
It may be recalled that very recently, the company had launched a new smart phone advertising initiative with the help of Dentsu Digital, the online arm of Dentsu India. The company has a clear strategic plan to make the digital medium its lead platform for brand building with support from niche print and television.
Keeping this in mind, the company has partnered with experts from the area and is constantly looking for more experts in this highly dynamic and technologically evolving medium. As of now, Suzlon has two strategic partners in this space – Dentsu Digital and Webchutney.
Giving a clear idea on two agencies’ responsibilities, Mishra explained, “Dentsu Digital will help us maintain our brand reputation in the online space, focusing on social media, blogs online forums, knowledge banks and amplification platforms. They will help us constantly monitor the online space and keep a track on our brand health in this space. Proactive as well as corrective action plans will be made and vigorously implemented. Dentsu Digital will also in collaboration with Dentsu Media help identify and leverage innovative online media and technology platforms for us.”
As for Webchutney, she added, “We are very enthusiastic about Webchutney’s creative solutions and have found their solutions for some of their clients truly path-breaking. For Suzlon, they will be working on our digital creative solutions. We are banking on them to create, maintain and keep our owned online platforms in line with global creative and engagement standards. The first assignment they have is our new website, followed by the rejuvenation of our internal portal. Once we get into the campaign phase, we are expecting them to create some interesting advertising as well as interactive microsites for activation initiatives to support our campaign.”
It may be noted that the company soon will decide on its creative partner. However, Mishra refused to divulge any further details on the same, stating it was still under process.
According to Mishra, the online digital medium had become critical to most brands, especially B2B brands like Suzlon to not just build the brand, but to also connect directly with their targeted stakeholders and open up a dialogue.
Suzlon Energy is one of the fastest growing wind energy companies in the world and is Asia’s strongest growing fully integrated wind power company. In the past, the company has advertised on TV along with print. In 2005, it had spent a big way on advertising prior to announcing its IPO, where the line of communication was that of being a leader in the wind energy sector.
For the record, Suzlon specialises in providing total solutions in wind power generation with cohesive integration of design, manufacturing, installation, operation and maintenance services.