Given the increasing influence of bloggers today, 20:20 MSL and Blogathon India in media and event partnership, conducted a survey aiming to capture Indian bloggers’ mindset. The event facilitated interaction between bloggers across different specialisations, and between brands and bloggers.
The survey had a sample of 90 blogs, consisting of bloggers from all important domains (technology, fashion, food, and lifestyle) and also bloggers from unique categories, for instance a blogger who blogs on blogging. All respondents of city’s first blogathon held on May 26, 2012 were from Delhi NCR. Since the preliminary research showed that there are many who blog on technology, the viewpoints were broken between technology and non-technology.
The methodology overview revealed that there are 44 per cent tech bloggers and 56 per cent non-tech bloggers; also women comprise 37 per cent of the blogging crowd.
It says that majority of bloggers spend less than five hours blogging every week, however, technology bloggers blog as heavily as more than 40 hours per week.
According to the survey, Dell and Samsung engage with bloggers the most. In terms of social network, Facebook and Twitter emerged as the top preferred social platforms to connect with bloggers and Pintrest is the fastest emerging in terms of popularity as bloggers spend increasing amount of time there. In terms of social networking popularity, most bloggers believe that no social networking website can beat Facebook in next five years when it comes to number of users.
The survey speaks broadly about gadgets, e-commerce and brand ambassadors. Conventional brand ambassadors such as Aamir Khan, Sachin Tendulkar, Amitabh Bachchan and Shah Rukh Khan still make for the most favorite brand ambassadors.
Flipkart is the top e-commerce site for all bloggers, while a Samsung Tab and a Canon DSLR (apart from all Apple products) are the most desired gadgets among the bloggers today.