Surf & Fish Internet Solutions has appointed Percept Knorigin, a Percept Ltd company, as its online agency to promote www.nobrokerage.in. The website focuses on the real estate domain and directly connects property owners, buyers and tenants, thereby eliminating payment of brokerage. The USP of this service model is that it eliminates brokerage payment of 2 per cent of transaction value or one month rentals. With a simple user interface, the site helps users post and subscribe for a nominal fee of Rs 10 per day. Surf & Fish is co-headquartered in Philadelphia and Bangalore.
Viraj Malik, MD, Percept Knorigin, said, “Percept Knorigin will be working on the online communication of www.nobrokerage.in and work towards increasing its brand awareness and enhance the conversion ratio. We are excited with the prospects as the website offers significant value-addition to users, especially in the real-estate industry where the market is quite fragmented and unorganised.”
The campaign will use the theme of ‘Direct-Connect’ and use online search, display and e-virals as the key channels as its promotion strategy. The target group for the campaigns comprises Internet savvy users, NRIs and people living in Indian metros and upcoming Tier II cities.
The website is a pure-play customer portal and does not encourage brokers to post and subscribe. Also, the terms and conditions preclude payment of any brokerage.
Sudarshan, User Experience Officer (UEO) at Surf & Fish Internet Solutions, said, “As per consumer research estimates, a significant percentage of users don’t really like to pay such hefty brokerages. The website precisely addresses that need and helps them save a lot of money.”
Interestingly, the developer/ builder community has shown significant interest on the portal as it gets direct customer traffic and reduces their brokerage cost as well. Besides having advertisements from Tata Housing, Gera Developers, Rustomji, Maytas, and Preeti Developers, among others, the company is planning to expand its reach to the Tier I developer segment such as DLF, Nitesh Estates, etc.
Percept Knorigin is a business solutions company with a focus on delivering value by leveraging new media (web, mobile, gaming) technologies. It is a full service consulting company serving clients from India and abroad.