After the success of the Bangalore edition, the E-commerce Power Breakfast on Diversity Marketing will be held in Delhi on 19th August 2015.The Bangalore edition brought out some interesting insights on Diversity Marketing from marketers of top e-commerce brands like Bharat Matrimony, Portea Medical, Quikr, CapriCoast.com, Bluestone, redBus.in and Zivame. It reinforced the fact that in a culturally diverse country like India, 'Diversity Marketing’ assumes tremendous importance. It provides the marketer the ability to customize a product or a service as per preference of the consumer group and communicating it through a medium as well as the messaging, which resonates with the consumer group and makes them adopt the product or service at a faster rate.
To explore more exciting breakthroughs in ‘Diversity Marketing’, SureWaves - the media convergence pioneer, is organizing a special roundtable discussion titled ‘Diversity Marketing: The Next Big Challenge for E-Commerce in India’ as a platform for thought leadership on 19th August 2015 in New Delhi. The session will see top marketing minds from the e-commerce sector- Sharat Dhall, President, Yatra.com; Prabhakar Tiwari - CMO, PayU; Naveen Kukreja - Group CMO (Policybazaar.com) & Managing Director (Paisabazaar.com), Saurabh Srivastava, Chief - Marketing Officer, MobiKwik; Nitin Agarwal, Sr. Director, Marketing at ShopClues.com; Manisha Rana - Marketing Head, Magicbricks.com; Paroma Sen - Marketing Head, NDTV Ethnic (IndianRoots.com) and Priyanka Chugh, Senior Manager, Content and Marketing, YepMe; who will be sharing their perspectives on how ‘Diversity Marketing’ can propel explosive growth for the E-commerce industry. Moderating the discussion will be industry veteran, Vikram Sakhuja, whose throughout his illustrious career has handled brands across varying sectors, thus enabling deep insights on the facets of Diversity Marketing.
The discussion at the Power Breakfast will highlight the marketing challenges faced by the E-Commerce sector and what are the key communication/marketing mediums they can use to engage their vast and diverse consumer base. The session will also focus on how the attempt to address local needs of consumers within a diverse, segmented TG, has led to various marketing innovations from the e-commerce sector.
SureWaves is a next-generation media company that is mapping, aggregating and consolidating audiences across diverse consumption markets and consumers across India, through information technology and knowledge tools.