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SupersonicAds enters India in strategic partnership with PlatformPlay

04-June-2013
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SupersonicAds enters India in strategic partnership with PlatformPlay

SupersonicAds has announced its foray into India in partnership with PlatformPlay Media Ventures. SupersonicAds is a global leader in advertising monetisation for social entertainment applications on web and mobile. Its customisable model enables agencies and brands to target and engage key audiences across the most popular Facebook and mobile applications.

Commenting on the partnership, Rammohan Sundaram, CMD, PlatformPlay said, “SupersonicAds are unique in many ways because of the environment they are in, which is social gaming. When incentivised to a consumer through credits, as it happens on Facebook which is an exclusive partner worldwide, it adds to the potency of the offering when a consumer’s attention is in total. A video advertisement in such an environment adds to the limited opportunity that currently exists in a marketplace such as India, which is why I am extremely gung-ho about our strategic partnership.”

SupersonicAds offers consumers the opportunity to opt-in and earn virtual currencies or digital content by completing targeted offers, watching video ads and engaging with leading brands. It also helps publishers achieve the industry’s highest eCPMs via reward-based and video advertising monetisation.

Gil Rubin, Strategic Partnerships Head, SupersonicAds said, “Our products like Brand Connect, Offer Wall and Mobile reach over 500 million users when they are immersed in their favourite game or app. Just by watching branded content or video consumers get their virtual currency in their favourite games. With India, we needed a solid partner and in Ram’s company PlatformPlay, we found one and we are committed to the market through this partnership.”

Social gaming is one of the fastest growing forms of online media. Players initiate to view content or complete a promotion in a lean forward environment, creating a positive brand association. Other units can be linked to in-game achievements, which also foster a uniquely positive experience. This environment, along with targeting capabilities such as age, gender and geo, ensures optimal RoI for the advertiser when the consumer is in a highly receptive mood.

SupersonicAds has offices in San-Francisco, New York, London, Madrid, Paris, Berlin and TelAviv.

PlatformPlay Media Ventures is Rammohan Sundaram’s second entrepreneurial venture after having sold his previous company, NetworkPlay, to Bertelsmann AG’s Gruner+Jahr last year. 

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