Top Story

e4m_logo.png

Home >> Digital >> Article

SupersonicAds enters India in pact with PlatformPlay

05-June-2013
Font Size   16
SupersonicAds enters India in pact with PlatformPlay

SupersonicAds has announced its foray into India in partnership with PlatformPlay Media Ventures. SupersonicAds is a global leader in advertising monetisation for social entertainment applications on web and mobile. Its customisable model enables agencies and brands to target and engage key audiences across the most popular Facebook and mobile applications.

Commenting on the partnership, Rammohan Sundaram, CMD, PlatformPlay said, “SupersonicAds are unique in many ways because of the environment they are in, which is social gaming. When incentivised to a consumer through credits, as it happens on Facebook which is an exclusive partner worldwide, it adds to the potency of the offering when a consumer’s attention is in total. A video advertisement in such an environment adds to the limited opportunity that currently exists in a marketplace such as India, which is why I am extremely gung-ho about our strategic partnership.”

SupersonicAds offers consumers the opportunity to opt-in and earn virtual currencies or digital content by completing targeted offers, watching video ads and engaging with leading brands. It also helps publishers achieve the industry’s highest eCPMs via reward-based and video advertising monetisation.

Gil Rubin, Strategic Partnerships Head, SupersonicAds said, “Our products like Brand Connect, Offer Wall and Mobile reach over 500 million users when they are immersed in their favourite game or app. Just by watching branded content or video consumers get their virtual currency in their favourite games. With India, we needed a solid partner and in Ram’s company PlatformPlay, we found one and we are committed to the market through this partnership.”

Social gaming is one of the fastest growing forms of online media. Players initiate to view content or complete a promotion in a lean forward environment, creating a positive brand association. Other units can be linked to in-game achievements, which also foster a uniquely positive experience. This environment, along with targeting capabilities such as age, gender and geo, ensures optimal RoI for the advertiser when the consumer is in a highly receptive mood.

SupersonicAds has offices in San-Francisco, New York, London, Madrid, Paris, Berlin and TelAviv.

PlatformPlay Media Ventures is Rammohan Sundaram’s second entrepreneurial venture after having sold his previous company, NetworkPlay, to Bertelsmann AG’s Gruner+Jahr last year. 

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video