Top Story

e4m_logo.png

Home >> Digital >> Article

Sunsilk Gang of Girls strikes the right chord with 150 million hits

30-September-2006
Font Size   16
Sunsilk Gang of Girls strikes the right chord with 150 million hits

In less than three months of it launch, Hindustan Lever Ltd’s Sunsilk Gang of Girls, an all-girls virtual community, has been able to accomplish an online girl membership of 200,000. It website has also crossed the 150-million hits mark.

The number of gangs created has crossed the 20,000 milestone. The sharing experience between members has made the website all the more fun and energetic. In fact, several members are drawn to the Hair Care forum as it has well-known hair expert Jawed Habib answering their hair queries. The Makeover Machine, which enables a member to experiment with her make-up and hair style (mix and match), as well as Parade Ground, which encourages girls to display their talent, are the most visited links.

Commenting on the success of Sunsilk Gang of Girls, Vipul Chawla, Category Head, Hair Care, HLL, said, “The sole motive of this initiative was to get closer to our target group to provide them with value in a differentiated manner, and that’s exactly what we have achieved success in. It’s a unique interface for Sunsilk with the young Indian women and we believe that it will lead to their developing a deeper relationship with the brand.”

Sunsilk Gang of Girls includes styling tips, blogs, jobs to contests and a whole new world of finding and making new friends. Self-rating, question and answers, astrology and tips on living a socially and emotionally healthy life are frequently updated on the website.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business