Aiming to take consumer experience to a whole new level, Sunsilk has launched a virtual hair salon. Conceptualised and executed by BC Web Wise, the campaign is launched on YouTube and is being promoted on major digital platforms such as Facebook and Yahoo.
Banking on consumers’ tendency of making an informed and analysed decision before purchasing any lifestyle or health care product, Sunsilk gives them an opportunity to get a virtual feel of its Keratinology range.
The Keratinology Hair Studio is presented by Malaika Arora Khan. At the beginning of the virtual tour, the users are asked to enter their name by Malaika. The users can see their name on an appointment list once registered and then are introduced to a hair expert ‘Kiara’, who asks various questions about the users’ hair type, length and texture.
The user can select from a number of hair services such as haircuts, hair styles, hair straightening and colouring. They can upload their picture and see it in the salon mirror and experience hair treatment being performed on their hair type.
The Keratinology products are used at each step, during the hair wash, blow dry, and hair spa, thus trying to bring the consumers close to the products. At the end of the virtual tour the users get to see the difference between their before and after looks.
To give the entire digital experience a human touch, the campaign gives consumers an opportunity to have a look at other users’ experience through video diaries. It also has a 24x7 online expert advice facility, helping users resolve their hair problems and thus, bonding with the product even before purchase.
The official YouTube channel has received 189,998 visits and 482,765 page views so far. With the increasing consumption of internet, Sunsilk Virtual Hair Studio is a nearly perfect way to engage with users.