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Sulekha.com unveils new brand identity

Sulekha.com unveils new brand identity

Author | exchange4media News Service | Wednesday, Feb 22,2012 7:25 AM

Sulekha.com unveils new brand identity

Digital marketplace Sulekha.com has unveiled a new visual identity of its corporate brand, which reflects Sulekha.com’s new avatar as an e-commerce company focused on local needs.

The new logo of the company sports a metallic sheen and vibrant colours. The fonts used have a contemporary feel and are centered on simplicity and usability. The new tagline: ‘Delightful discoveries. Everyday.’, captures Sulekha.com’s renewed promise to its visitors to satisfy all their local information needs across multiple domains and offer new possibilities.

To launch its fresh brand identity and introduce its new e-commerce avatar, Sulekha.com is currently running a multi-city campaign with a host of above-the-line and below-the-line marketing activities, and will be spending Rs 5 crore during the first month of the launch. The campaign uses ‘fingertips’ as a motif and features the tagline: ‘Everything you need in your city. At your Fingertips’. This campaign amplifies the message that the numerous offerings of Sulekha.com can be accessed through multiple devices – PCs/ laptops/ tablets, mobile phones, smartphones, landlines – instantly and effortlessly.

Commenting on the new brand identity, Param Parameswaran, Chairman, Sulekha.com, said, “Sulekha.com is at an inflection point, having just metamorphosed into an e-commerce company. We have aggressive growth targets for FY13 and are investing heavily in enriching our database and expanding our offerings across multiple platforms. The new brand identity is designed to highlight our customer-centric approach. We want to become synonymous with local information needs in every city.”

Sulekha.com recently won the award for the Best Multi Utility Website at IAMAI’s (Internet & Mobile Association of India) 2nd India Digital Awards for innovatively integrating multiple mechanisms such as business listings, classifieds, local search, deals, reviews/ratings and social media properties. As per the latest comScore rankings, Sulekha.com is the 5th largest Indian Internet site (in terms of unique visitors) in the country.

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