Top Story

e4m_logo.png

Home >> Digital >> Article

Sulekha.com Classifieds gets user-friendlier, access to information gets easier

12-October-2006
Font Size   16
Share
Sulekha.com Classifieds gets user-friendlier, access to information gets easier

Online community and networking site Sulekha.com has launched a new and improved version of its classifieds service. This latest version of Classifieds sports additional features such as IP-targeting for better relevance, meta-tags and attribute-driven search in addition to improving overall ease of use and navigation considerably.

“This is a key step in the evolution of Sulekha.com, which remains the most popular personalised marketplace for Indians to trade products and services in 25 cities,” said Satya Prabhakar, CEO of Sulekha.com.

With the new version of the Sulekha.com, searching for Classified ads is possible through multiple search routes and also an option to filter the ad listings according to what one needs. Users can also set alerts for the products/services they are looking for. When an advertisement matching their requirement is posted, the user will be intimated by email or through SMS.

Sharing his thoughts on the latest version, Sreenivasan, Vice-president (Product Development), said, “The new version of Classifieds has been built with in-depth analysis and understanding of customer behaviour and feedback responses we have obtained over the years. With the new version, we will be able to meet the growing demands more effectively.”

The new Sulekha.com Classifieds provides 11 broad sections divided into 122 sub-categories with a database of over two lakh listings. With the latest version, the user can search and access information ranging from details about apartments/flats, real estate services, commercial and office space, finding roommates, selling and buying of two-wheelers and four-wheelers, florists, astrology/numerology/ vaastu, child and elderly care, restaurants, etc., that matches their search requirements.

“As an interactive medium, we need to cater to our core users while reinventing ourselves to draw in the first time visitors. With over two million visitors per month spread out pretty evenly geographically, IP targeted content is the way to go. We have also opened up our site to popular new categories like Personals/Matrimonial, among others, and this is sure to increase our customer traffic,” said Karen Jain, Channel Manager-Reach, Sulekha.com.

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.