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Online community and networking site has launched a new and improved version of its classifieds service. This latest version of Classifieds sports additional features such as IP-targeting for better relevance, meta-tags and attribute-driven search in addition to improving overall ease of use and navigation considerably.

“This is a key step in the evolution of, which remains the most popular personalised marketplace for Indians to trade products and services in 25 cities,” said Satya Prabhakar, CEO of

With the new version of the, searching for Classified ads is possible through multiple search routes and also an option to filter the ad listings according to what one needs. Users can also set alerts for the products/services they are looking for. When an advertisement matching their requirement is posted, the user will be intimated by email or through SMS.

Sharing his thoughts on the latest version, Sreenivasan, Vice-president (Product Development), said, “The new version of Classifieds has been built with in-depth analysis and understanding of customer behaviour and feedback responses we have obtained over the years. With the new version, we will be able to meet the growing demands more effectively.”

The new Classifieds provides 11 broad sections divided into 122 sub-categories with a database of over two lakh listings. With the latest version, the user can search and access information ranging from details about apartments/flats, real estate services, commercial and office space, finding roommates, selling and buying of two-wheelers and four-wheelers, florists, astrology/numerology/ vaastu, child and elderly care, restaurants, etc., that matches their search requirements.

“As an interactive medium, we need to cater to our core users while reinventing ourselves to draw in the first time visitors. With over two million visitors per month spread out pretty evenly geographically, IP targeted content is the way to go. We have also opened up our site to popular new categories like Personals/Matrimonial, among others, and this is sure to increase our customer traffic,” said Karen Jain, Channel Manager-Reach,


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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.