Fashion and style portal Stylekandy.com has partnered with Lakmé India Fashion Week for the fifth consecutive time for its on-site print edition and for the first time ever, fashion’s biggest extravaganza will be shown Live on the website.
Speaking on the collaboration, Niti Batra, Chairman, Stylekandy.com, told exchange4media, “We are very excited to partner with Lakmé India Fashion Week through IMG. It is five years in a row for us to come together with fashion’s biggest event and it definitely strengthens the position of Stylekandy as the homepage of Indian fashion.”
On the special initiatives being taken by the portal, Batra stated, “This time around, there will be Live streaming of the entire show right from Day 1. Like always, on-site print edition will be there along with hard copies to be distributed at the venue free of cost. This will give the visitors and fashion enthusiasts an elaborate daily dose, apart from the online version.”
The StyleKandy.com Lakmé Fashion Week on-site print publication features complete coverage of the Lakmé Fashion Week shows, including updates from the runways, post-show party reports, previews, interviews, picks of the day, diaries of supermodels, trend reports and so on. Thousands of copies are printed overnight and distributed the following morning at the venue on all days of one of India’s biggest fashion event.
This is not the first time that Stylekandy.com has partnered with reputed names like these. Batra informed, “We were associated with Delhi Couture Week two months back as well. We selectively partner as we think editorial marriage should take place in a right way. All of the collaborations and partnerships in turn should yield high consumer interest and it is for the digital consumers of fashion and fashion industry.”
She further said, “It is a continuing relationship with our partners, and with IMG and LFW, it is a partnership of a leader with the leader.”
www.stylekandy.com is India’s premier fashion and lifestyle E-zine, which gives an insider’s view of the happenings and buzz on the fashion and lifestyle segment in India. Recognising both eminent as well as emerging talent, its primary objective is to provide a cohesive platform for Indian designers and act as the mouthpiece of the industry at all relevant platforms.
Entering in the second decade of its existence, Lakmé Fashion Week (LFW) is jointly organised by Lakmé, the cosmetics and beauty brand in India, and IMG Fashion, a global leader in the management and production of fashion weeks and designer fashion events.