Stylekandy, India’s foremost fashion portal, turns four this month and what could be more apt as a celebration than a fashion show with a cause. Niti and Anurag Batra, Founders of Stylekandy, hosted the fourth anniversary celebrations of the fashion portal at the Sahara Star Hotel in Mumbai on June 16, 2010.
The event supported Breakthrough, an international human rights organisation that strives to spread awareness on domestic violence against women. The famous campaign, ‘Bell Bajao’, was aptly integrated into the event as Stylekandy declared its oneness and support towards the cause.
Speaking on the occasion, Niti Batra, Founder, Stylekandy.com, said, “Recognising both eminent as well as emerging talent, Stylekandy’s primary objective has always been to provide a cohesive platform for Indian designers and to act as the mouthpiece of the industry at all relevant platforms, in a bid to promote Indian fashion globally. We are extremely proud of Stylekandy today and it gives us great pleasure to associate with Breakthrough for our anniversary show.”
A glittering fashion extravaganza with a difference saw the design fraternity show up in full strength to lend support and show solidarity with Stylekandy and Breakthrough.
Designers Narendra Kumar, Rocky S, Archana Kochhar, Vizyon, Neeta Lulla, Rahul Mishra, Nachiket Barve, Babita Malkani, Krishna Mehta and Arshiya Fakih were part of Stylekandy’s 4th anniversary show. A ‘Bell Bajao’- Stylekandy T-shirt was created by each of the designers and presented on the ramp as a special entry. These T-shirts will be available to one and all to at www.stylekandy.com.
The designers presented collections comprising five garments. One ensemble from each designer would be donated for an online auction, the proceeds of which will go to Breakthrough.
“It's a coming together for a purpose. We want to ring the bell with the fashion fraternity. These prominent designers, icons in their own sense, will help us reach another kind of audience and bring out an issue that is hidden behind closed doors. The fashion world celebrates the beauty of the woman and there is no better platform for our cause,” said Meghana Rao, Spokesperson, Breakthrough.
Archana Kochhar did the opening sequence for Micromax’s latest Swarovski studded mobile – the Q55, while Rocky S closed the show with a an exclusive line-up for men. Jewellery by Ghanasingh, Binny’s and Ahinsa complemented the collections, while hair by Jean Claude Biguine and make-up by Chambor drew much attention. Kwan’s models like Carol Gracias and Diandra Soares along with the likes of Shreya, Anjali, etc., walked for the cause showing their support.
Started in the year 2006, Stylekandy.com, is a leading fashion and lifestyle e-zine. The website has six major verticals – viz., Fashion, Nightlife, Fine Dining, Celebrity Lounge and Travel. It is the only portal to be associated with Lakme Fashion Week for the last nine consecutive seasons. Stylekandy.com was the Live update partner at WIFW for the last two seasons.