Top Story

e4m_logo.png

Home >> Digital >> Article

Stop talking too much about your brand, just keep it simple: Dave Evans

27-June-2009
Font Size   16
Share
Stop talking too much about your brand, just keep it simple: Dave Evans

“When you are responsive to questions raised about your product to users, they would eventually talk about it to other users. But clients who refuse to answer such questions on social media may lose out to competition because their competitors are listening and watching . And they will use their failure as an opportunity to grow in the market. ” explained Dave Evans, Co-founder Digital Voodoo and Author of ‘Social Media Marketing: An Hour a Day’, at a workshop held in Mumbai on Friday.

This was one of the lessons learnt from ‘How to create a Social Media Marketing Plan’, a one day workshop by Dave Evans held in Mumbai on Friday.

The one day workshop held in Mumbai was packed with young audience spanning from PR agencies, digital industry and creative agencies

Plenty of exercises were held with an aim to give practical guidelines on how to understand social media, marketing strategy, implement campaigns and then measure results.

Evans stated, “Always listen to what the people have to say in the social media if you want to get your business right. India is a recognised power and if a market like India misses out on social media then ironically it is losing a huge opportunity.”

Speaking on the social conduct, Evans said that it doesn’t take long for somebody to figure out the faults with the company. What is required is transparency and when we are transparent with our customers they will eventually reward us.”

The event also touched upon the topic ‘Social Platforms’ which aimed at giving an insight into the ways in which social content is shared along with appropriate use of social networks in a campaign.

The workshop was presented by 20:20 Media. The partners included PRCAI, exchange4media.com and 20/20 Webtech.

Prior to Mumbai, the social media workshop was held in Delhi and Bangalore on June 22 and 24 respectively.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...