“When you are responsive to questions raised about your product to users, they would eventually talk about it to other users. But clients who refuse to answer such questions on social media may lose out to competition because their competitors are listening and watching . And they will use their failure as an opportunity to grow in the market. ” explained Dave Evans, Co-founder Digital Voodoo and Author of ‘Social Media Marketing: An Hour a Day’, at a workshop held in Mumbai on Friday.
This was one of the lessons learnt from ‘How to create a Social Media Marketing Plan’, a one day workshop by Dave Evans held in Mumbai on Friday.
The one day workshop held in Mumbai was packed with young audience spanning from PR agencies, digital industry and creative agencies
Plenty of exercises were held with an aim to give practical guidelines on how to understand social media, marketing strategy, implement campaigns and then measure results.
Evans stated, “Always listen to what the people have to say in the social media if you want to get your business right. India is a recognised power and if a market like India misses out on social media then ironically it is losing a huge opportunity.”
Speaking on the social conduct, Evans said that it doesn’t take long for somebody to figure out the faults with the company. What is required is transparency and when we are transparent with our customers they will eventually reward us.”
The event also touched upon the topic ‘Social Platforms’ which aimed at giving an insight into the ways in which social content is shared along with appropriate use of social networks in a campaign.
The workshop was presented by 20:20 Media. The partners included PRCAI, exchange4media.com and 20/20 Webtech.
Prior to Mumbai, the social media workshop was held in Delhi and Bangalore on June 22 and 24 respectively.