Start-up Clipbyte, the new video and analytic e-commerce portal to facilitate media monitoring, has launched over-the-top content delivery platform for private video sharing among the target audience using social media tools.
Over-the-top content (OTT) is the delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content.
“The OTT delivery medium will increase engagement and ability to share any piece of video content or video asset using non-TV platforms, as part of marketing mix by micro and macro entrepreneurs and business enterprises to a given target close audience and also make it viral. We are going to price it extremely cost effective for the marketers to explore it,” said Pradeep Kuber, CEO, Clipbyte.
Globally, as also in India, brands and business are increasing opting for creative video assets to reach out and distribute to their target audience over textual and printed content in the new digital order without the involvement or control of a multiple-system operator
“We expect derive revenue worth Rs 20-25 crore in our first year of operations. Apart from reaching out to large field force or end consumers, such a platform can also be used for hosting, sharing and streaming high definition videos to release films and documentaries,” said Kuber.
According to Frost & Sullivan, OTT video market in India has 66 million video viewers every month and about 1.3 million OTT paid video subscribers.
According to industry experts, OTT market globally is estimated to grow to $62.03 billion by 2020 at a CAGR of 17.2 per cent. The OTT platform is set to affect business models and success factors along the entire value chain of the TV industry from content creation to distribution.