Top Story

e4m_logo.png

Home >> Digital >> Article

Start-up Clipbyte launches OTT platform for sharing private videos

06-October-2016
Font Size   16
Share
Start-up Clipbyte launches OTT platform for sharing private videos

Start-up Clipbyte, the new video and analytic e-commerce portal to facilitate media monitoring, has launched over-the-top content delivery platform for private video sharing among the target audience using social media tools.

Over-the-top content (OTT) is the delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content.

“The OTT delivery medium will increase engagement and ability to share any piece of video content  or video asset using non-TV platforms, as part of marketing mix by micro and macro entrepreneurs and business enterprises to a given target close audience and also make it viral. We are going to price it extremely cost effective for the marketers to explore it,” said Pradeep Kuber, CEO, Clipbyte.

Globally, as also in India, brands and business are increasing opting for creative video assets to reach out and distribute to their target audience over textual and printed content in the new digital order without the involvement or control of a multiple-system operator

“We expect derive revenue worth Rs 20-25 crore in our first year of operations. Apart from reaching out to large field force or end consumers, such a platform can also be used for hosting, sharing and streaming high definition videos to release films and documentaries,” said Kuber.

According to Frost & Sullivan, OTT video market in India has 66 million video viewers every month and about 1.3 million OTT paid video subscribers.

According to industry experts, OTT market globally is estimated to grow to $62.03 billion by 2020 at a CAGR of 17.2 per cent.  The OTT platform is set to affect business models and success factors along the entire value chain of the TV industry from content creation to distribution.

 

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016