Top Story

e4m_logo.png

Home >> Digital >> Article

STAR to invest in Championship Gaming Series

19-July-2007
Font Size   16
Share
STAR to invest in Championship Gaming Series

STAR has announced the formation of a three-party joint venture with DirecTV and BskyB, to invest in the Championship Gaming Series (CGS), an international professional video gaming league. The Asian content for the series will be produced by STAR.

STAR will have access to footage from global CGS events. It will broadcast the league on its channels, which have a reach of over 300 million viewers across Asia.

Commenting on the partnership, Laureen Ong, COO, STAR, said, “We are thrilled to be part of such an important global franchise that enables us to forge an instant connection with the fast growing community of gamers across the region and worldwide. We believe that the league’s reality-competition format and vigorous elimination process will have a mass appeal and provide viewers -- gamers and non-gamers alike -- an unprecedented viewing experience.”

Andy Reif, Commissioner of CGS, added, “With a large and fast growing portion of the world’s gamers residing in Asia, this region will be pivotal for the growth and development of CGS. We very much look forward to developing the popularity of this sport and we are confident that with its vast resources across the region, STAR will play an integral part in the launch and ongoing success of the league.”

CGS was launched in 2007 and it offers players the chance to become professional gamers and win cash prize money through a series of online competitions, regional qualifying events in North America, Latin America, Europe, the Middle East, Asia and Australia, and an international World Championship final in the USA.

In Asia, CGS will host a series of qualifying events in China, South Korea, Australia and Dubai prior to the CGS Regional Championship to be held in October. Four teams of 10 players will be selected to represent Asia at the CGS World Championship in Los Angeles in November.

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.