In keeping with the move towards media convergence, STAR India has come up with what can be called as India’s first webisode. March 31 saw STAR’s official website, Indya.com, premiering the channel’s forthcoming show, ‘Pyaar Ke Do Naam…Ek Radha, Ek Shyaam’ on Indya Tube.
Indya.com also made a pioneering move by allowing viewers to download and watch the first episode of the forthcoming soap. The webisode is launched four days before the on air launch of the programme on STAR Plus and is made available to users of Indya.com to watch it free.
Ajay Vidyasagar- Executive Vice President, Marketing, STAR India said, “STAR is proud to be at the forefront of adapting to new technologies and pioneering the effective use of new digital media. We see a perceptible increase in acceptance of content on new platforms like Internet. We have always believed in lot of innovation and this is why our shows generate a lot of excitement even before its launch.”
“We have recently launched new video streaming property called ‘Indya Tube’, which makes Indya.com as the first television entertainment website to do so and only second website in the country. Since the launch of Indya Tube on March 10, 2006, there have been over 150,000 video downloads. This just displays the power of the internet medium,” Vidyasagar added.
With new and innovative ideas like these, the Indian television and entertainment industry will certainly reap the fruits of technology.