STAR India’s mobile entertainment division has joined hands with Yatra Online to make available Yatra’s travel services on Plus, which is STAR India’s mobile portal. Users can make air travel reservations, hotel bookings, access travel information and much more through this service.
Speaking on the tie-up with Yatra Online, Viren Popli, Senior VP, Star Mobile Entertainment, said, “At Star, it is our vision to evolve the mobile phone from a mere communication device to a ‘companion’ that delivers entertainment, information and transaction capability to the users. Our partnership with Yatra Online will enable our consumers to make comprehensive travel plans at the click on their mobile phone.”
Commenting on the alliance, Dhruv Shringi, Founder and CEO, Yatra.com, said, “Mobile is a natural progression for Yatra.com to help us offer our services to the growing 200 million mobile users across the country. To leverage on this opportunity and to increase the customer touch-points, Yatra.com has entered into an alliance with Plus. We intend to reach out to thousands of prospective customers with the broad spectrum of travel services offered by Yatra.com, and the alliance with Plus is a step in that direction.”
Yatra.com anticipates 20 per cent of its revenue to come from the mobile business in the next three years, and the alliance with Plus will increase its customer touch points.
The Plus portal has been designed to be a one-point gateway to mobile Internet, allowing users to access content across television, sports, movies and music, as well as services from a variety of partners including banking, travel, yellow pages, news, and magazines such as Overdrive, T3, Chip, Better Interiors, AVMAX and others.
Plus will also soon be available as a pre-loaded application on select Sony Ericsson phones, including the Walkman and Cybershot series, post the strategic tie-up between Star and Sony Ericsson.