Spuul, the digital video-on-demand (VOD) platform for Indian and regional content, has expanded its Punjabi content library with a collection of over 100 movies. Keeping in line with its strategy to grow and expand its existing library on regional movies this year, Spuul has added movies from leading Punjabi content producers and distributors such as Lokdhun, Unisys, Daddy Mohan Records, Speed Records, Kumar Films, Yellow Music and more. With this tie-up, viewers across the country and globally will be able to stream some of the most popular titles of Punjabi cinema. As one of its firsts, Spuul will be showcasing the exclusive premiere of the Mahie Gill and Roshan Prince starrer ‘Atishbaazi Ishq’ within a week of its theatrical release early next month, and has also exclusively showcased Jimmy Sheirgill’s ‘Vaisakhi List’ for the first two months of its digital release previously. The other popular and highest grossing titles in the Spuul catalogue are Jatt & Juliet 1&2 and animated blockbuster Chaar Sahibzaade.
Spuul is perhaps the only VOD player with the largest library of Punjabi titles. These movies will be available across platforms like web, mobile (iOS, Android), smart TV, Airplay on iOS, Fire on Amazon and Chromecast on Android.
Speaking on this latest development, Rajiv Vaidya, CEO, Spuul India, said, “We enjoy the patronage of a large number of Punjabi users across the globe. Adding Punjabi language content to our already vast Hindi catalogue is a natural progression. Considering the huge improvement in the quality of Punjabi films being produced today, they are appealing to a much wider audience. We are excited to provide to our 18 million viewers across India, Pakistan, Canada, Australia and NZ, UK, US and the Middle East with better, newer and fresher Punjabi content.”