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Spuul brings Bollywood, television content up close

19-April-2012
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Spuul brings Bollywood, television content up close

Spuul, a Singapore-based start-up offering cloud-based streaming video service, is attempting to create an on-demand platform for audiences that seek premium Indian content such as movies and television shows. The company is partnering with Indian studios for movie content and discussions are currently underway for TV content as well.

In an interaction with exchange4media, Prakash Ramchandani, Head - South Asia, Spuul, said, “The OTT (over the top) industry in India is still in its early stages. It is all about timing – with broadband affordability, better speed, higher penetration and increase in devices (tablets, smartphones and TVs) , we want to be ready for India. At this point, there is a huge untapped NRI audience that is looking for affordable content. As a neutral platform, Spuul will provide a well balanced content offering to consumers on the move. We’ve gone live last week and all I can say is that the initial feedback has been very positive and encouraging.”

While stating that one could relate Spuul to the Hulu model, Ramchandani added that they would be introducing some features that would be unique to Spuul. At present, Spuul would be focusing on Hindi and regional content.

Regarding the competition from pirated sites, he affirmed that the Spuul model was designed to combat piracy. “In addition, the content industry (via the Spuul platform) also reaches out to those individuals that are using personal screens such as tablets,” he added.

In addition to freemium content (free premium content that is ad supported), Spuul offers monthly subscription and pay per view (or specials) content options.

The co-founders of Spuul are Sudesh Iyer (founder of Sony Entertainment Television in India), Subin Subaiah and S Mohan (founder of Accellion, buUuk and a number of other technology and venture companies).

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.