Spoors, a technology company that makes enterprise activity management software, has recently announced Star Squared PR as its Agency of Record to help it with brand building and increase visibility among the media community.
Spoors’ product EFFORT+ (Effort Field Force Optimization and Reporting Toolkit) is a cloud-based solution that enables companies to maximize their field productivity.
Spoors plans to scale up its customer base by 100 per cent in 2017. Star Squared PR will lead all its public relations campaigns across India and help the company in its public outreach initiatives.
“Traditional PR firms are generally not geared to handle the start-up technology world. Star Squared PR has diligently worked with many technology clients big and small. We have absolute confidence in the company’s ability in supporting our communication initiatives,” said Ramanan Subramani, Chief Sales and Marketing Officer for Spoors.
“Spoors is making a huge difference in the field of activity management. They have a very impactful story to tell and we believe this needs to reach the right audience,” said Priyan DC, CEO of Star Squared PR.