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SpiceJet signs on i-Vista to handle its digital business

10-December-2009
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SpiceJet signs on i-Vista to handle its digital business

SpiceJet has appointed i-Vista Digital Solutions to handle its online marketing initiatives. i-Vista will conceptualise, design and develop online initiatives for the airline. Contract Advertising is the creative AOR for SpiceJet.

Confirming the development, Anish Srikrishna, Senior VP and Head of Marketing, SpiceJet Ltd, said, “We at SpiceJet believe that online engagement with our customers is the key to our success. Our website continues to be a key channel of distribution and information for our customers. We wish to enhance our online presence to build our brand, understand our customers and drive more traffic to our site. i-Vista Digital Solutions has the relevant expertise in digital brand building and marketing and can offer creative and technology solutions for our current needs. We are happy to have them as our partners.”

On the win, Narayan Rajan, CEO, i-Vista Solutions, commented, “We won the SpiceJet business because of our ability to deliver advanced solutions in the Internet space. We help our customers leverage the power of the Internet and leave an indelible impression through our unique and well-rounded approach to the business. Our solutions for SpiceJet range from a variety of brand building activities, social media strategy and comprehensive analytics to help the airline achieve their mission.”

i-Vista is a full service Internet marketing company that provides organisations the advantage of leveraging the Internet for business success. The agency has served its expertise in Search Marketing, Online Media Planning and Buying, and Strategic Brand Experience Development.

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