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Spice Telecom signs up Priyanka Chopra as brand icon

10-March-2005
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Spice Telecom signs up Priyanka Chopra as brand icon

Spice Telecom has signed up Bollywood heartthrob Priyanka Chopra as its new brand ambassador. To celebrate the association, Spice has unveiled Priyanka's Limited Edition Team Pack on the pre-paid platform, offering subscribers the most economical way to go mobile as a team.

For a period of three months, the Priyanka's Limited Edition pack will offer features like free night calling within the team and SMS at 5 paise to any Spice mobile with the regular Team Pack features. The company has also come up with a contest called 'Priyanka's Favourite Destination,' wherein customers stand to win a free holiday to her favourite destination. The synergy between Spice and Priyanka Chopra also saw the launch of a special ring tone called 'Priyanka's ring.'

Umang Das, Managing Director, Spice Telecom, Punjab, said, "Spice has always remained focused and committed towards developing state-of-the-art telecommunication infrastructure and offer the best value added products and services to customers."

According to Gartner, the number of mobile phone subscribers in India is set to touch a staggering 165 million by end-2008. With this increase in tele-density, Spice Telecom is also in the process of consolidating and investing in areas like network and technology upgrading, and also enhances its brand image. "Priyanka Chopra will play a key role in the brand enhancement," said Das.

Introducing Chopra to the Spice family, Navin Kaul, Chief Operating Officer, Spice Telecom, Punjab, said, "There is a perfect fit between Priyanka Chopra and Spice Telecom, as both have similar values and traits, like being youthful, stylish, innovative, setting new trends. We believe this relationship will go a long way towards reinforcing the ethics both stand for, justifying the credo of Spice Hai Toh Life Hai!"

On her association with Spice, Priyanka said, "I look forward to a long and fruitful association with the company and am excited to bring to life the credo of Spice Hai Toh Life Hai!"

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