Spice Telecom has signed up Bollywood heartthrob Priyanka Chopra as its new brand ambassador. To celebrate the association, Spice has unveiled Priyanka's Limited Edition Team Pack on the pre-paid platform, offering subscribers the most economical way to go mobile as a team.
For a period of three months, the Priyanka's Limited Edition pack will offer features like free night calling within the team and SMS at 5 paise to any Spice mobile with the regular Team Pack features. The company has also come up with a contest called 'Priyanka's Favourite Destination,' wherein customers stand to win a free holiday to her favourite destination. The synergy between Spice and Priyanka Chopra also saw the launch of a special ring tone called 'Priyanka's ring.'
Umang Das, Managing Director, Spice Telecom, Punjab, said, "Spice has always remained focused and committed towards developing state-of-the-art telecommunication infrastructure and offer the best value added products and services to customers."
According to Gartner, the number of mobile phone subscribers in India is set to touch a staggering 165 million by end-2008. With this increase in tele-density, Spice Telecom is also in the process of consolidating and investing in areas like network and technology upgrading, and also enhances its brand image. "Priyanka Chopra will play a key role in the brand enhancement," said Das.
Introducing Chopra to the Spice family, Navin Kaul, Chief Operating Officer, Spice Telecom, Punjab, said, "There is a perfect fit between Priyanka Chopra and Spice Telecom, as both have similar values and traits, like being youthful, stylish, innovative, setting new trends. We believe this relationship will go a long way towards reinforcing the ethics both stand for, justifying the credo of Spice Hai Toh Life Hai!"
On her association with Spice, Priyanka said, "I look forward to a long and fruitful association with the company and am excited to bring to life the credo of Spice Hai Toh Life Hai!"