With the increasing demand for Internet and VAS applications, Spice Mobiles decided to launch social networking and instant messaging services on its product portfolio and WAP portal through its tie-up with ibibo and Nimbuzz for VAS offerings on its products. The company believes that it is the VAS applications that will influence the consumer’s buying decision in future rather than the normal features.
Mobile, with its increasing penetration in the country, is also becoming highly popular, particularly among the youth, with a growing number of people now even carrying out banking transactions, emailing and browsing through mobile phones, Spice Mobiles is aiming to capture this market by offering Value Added Services (VAS).
Kunal Ahooja, CEO, Spice Mobiles said, “With soaring mobile usage and penetration, the Indian VAS market is witnessing phenomenal growth. As the mobile handset is increasingly becoming the device of choice when it comes to listening to music, connecting to the Internet, clicking photos and VAS, our innovations and offerings, bundled with Spice handsets, are in line with our mission to provide our consumers a more engaging and fulfilling experience.”
He further said, “We had earlier tied up with Thomson Reuters, Google, Opera and ngpay to provide these offerings embedded in the handsets, which helped us strengthen our commitment towards a large cross-section of audiences. The tie-up with ibibo and Nimbuzz is yet another step forward towards the goal of providing an enriching experience.”
Ibibo on Spice Mobiles aims to drive the next wave of Internet-based social media platform in one’s hand. Ibibo empowers its users to remain connected by creating their profiles, search for friends and people based on age, sex and location, and for sending and receiving scraps. Ibibo is exclusively available to Spice Mobiles users over the WAP portal (wap.spicegang.in).
Ashish Kashyap, CEO, ibibo.com said, “Social media on mobile is critical to our growth strategy and we will continue to invest and focus in this area.”
Nimbuzz offers instant messaging, location sharing, (group) calling, and file sharing across all popular instant messaging communities, including Skype, Windows Live Messenger, Yahoo! Messenger, ICQ, GoogleTalk, and. Nimbuzz is being introduced on Spice Mobiles’ upcoming model, Spice S-940, in the initial phase and will soon be available across the portfolio.
Evert Jaap Lugt, CEO, Nimbuzz, said, “Our community appeals to handset manufacturers as they benefit from our global and local IM and social network community integration and comprehensive feature set at a substantially accelerated speed to market, and without incurring additional overhead costs.”
Spice Mobiles Ltd is part of Spice Corp, a multi-faceted group with an exclusive telecom eco-system in India. With ‘innovation’ as the company’s mantra, Spice began the process of revolutionising the communication and entertainment sector with its new age, technologically advanced state-of-the-art mobile phones.