Top Story

e4m_logo.png

Home >> Digital >> Article

Spectranet joins hands with NextGen Media Alliance

19-March-2004
Font Size   16
Spectranet joins hands with NextGen Media Alliance

NextGen Media Alliance (NGMA), an end-to-end DRM solutions group, has announced its tie-up with Spectranet – India’s second largest convergent broadband solutions provider, informs an official release from Spectranet.

Based on the strategic partnership, Spectranet would offer complete backend solutions and support for providing audio-visual DRM-based content to various mobile operators across the country. "Spectranet's alliance with NGMA helps extend broadband content services to customers worldwide,” says Sanjay Dwivedi, CEO, Spectranet Ltd.

Identifying the DRM concept as a revolution that enables content providers to be compensated in a secure, transparent and fair manner, Dwivedi adds: “It will change the way content is purchased for the years ahead. We are of the opinion that NGMA is best placed to offer DRM enabled services to all the service operators in an effective and reliable way."

The evolving concept of Digital Rights Management or DRM aims at safeguarding the interests of the originators of creative content by state-of-the-art technology and execution of well-planned strategies. DRM effectively carries out functions that enable rights-managed digital contents to be safely and securely transmitted and delivered to the end-user. "Our concept of DRM-enabled content delivery has been received warmly by the entertainment industry and the user as well. Partnering with Spectranet we have found the missing link of the DRM content value chain,” says Jai S Rajagopal, Director, NextGen Media Alliances.

According to Rajagopal, Spectranet has successfully delivered and provided valuable high-quality infrastructure support for NGMA. The group has recently tied up with the leading mobile service operator Escotel. With the latest tie-up with Spectranet, NGMA would offer complete technical support for DRM-enabled SMS-based content to Escotel.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The global streaming service is making up for lost time by adding three more Indian original series to its local content library

In association with few top radio channels in Delhi, Dettol SiTi Shield reinforces the hazards of breathing polluted air

Designed and conceptualised by WATConsult, ‘Ride For Legends’ is an initiative to salute unsung legends of the country