NextGen Media Alliance (NGMA), an end-to-end DRM solutions group, has announced its tie-up with Spectranet – India’s second largest convergent broadband solutions provider, informs an official release from Spectranet.
Based on the strategic partnership, Spectranet would offer complete backend solutions and support for providing audio-visual DRM-based content to various mobile operators across the country. "Spectranet's alliance with NGMA helps extend broadband content services to customers worldwide,” says Sanjay Dwivedi, CEO, Spectranet Ltd.
Identifying the DRM concept as a revolution that enables content providers to be compensated in a secure, transparent and fair manner, Dwivedi adds: “It will change the way content is purchased for the years ahead. We are of the opinion that NGMA is best placed to offer DRM enabled services to all the service operators in an effective and reliable way."
The evolving concept of Digital Rights Management or DRM aims at safeguarding the interests of the originators of creative content by state-of-the-art technology and execution of well-planned strategies. DRM effectively carries out functions that enable rights-managed digital contents to be safely and securely transmitted and delivered to the end-user. "Our concept of DRM-enabled content delivery has been received warmly by the entertainment industry and the user as well. Partnering with Spectranet we have found the missing link of the DRM content value chain,” says Jai S Rajagopal, Director, NextGen Media Alliances.
According to Rajagopal, Spectranet has successfully delivered and provided valuable high-quality infrastructure support for NGMA. The group has recently tied up with the leading mobile service operator Escotel. With the latest tie-up with Spectranet, NGMA would offer complete technical support for DRM-enabled SMS-based content to Escotel.