Span Communications has won the online media campaign for Incredible India, a Ministry of Tourism (MOT) initiative. According to sources, MOT spends Rs 15-20 crore on the online domain in both domestic and international markets on an annual basis, making this a sizeable business in the space.
The campaign will be carried out in two phases. Span Communications has been awarded the first phase of the campaign only. MOT will invite a fresh pitch for the second phase of the campaign in September 2010.
The pitch for first phase was announced in May 2010. Agencies such as Mindshare, R K Swamy BBDO & Crayons were in the fray for the business.
Commenting on the win to exchange4media, Rohit Kheterpal, Director, Span Communications, expressed, “The Incredible India Campaign is very prestigious. We are already handling their print and electronic media campaigns in various markets and now will be doing their online campaign as well. We are proud to win this business and we will roll with the campaign shortly.”