Spaces Home & Beyond launched a social media campaign #MakeHerSpace on 6– 13 March, 2016 Women’s Day. The campaign took place in parts like Pre – buzz post (6-7 March), Pledge post (8 March), Contest Alert Post (9-10 March), Contest Post. It trends for 20+ hours on Twitter.
According to the press release, Pre- buzz post received 35.6K likes, 121 comments and 114 shares, Total engagement fetched was 35,835 for this post,the total reach for this post was 669.1K (Organic + Paid).
The Pledge post Men were asked to tag one special woman and take a pledge as to what would they do for her to make her space beautiful. This post received 68.9K likes, 277 comments and 267 shares .Total engagement received was 69,444. Total reach fetched was 980.4K (Organic + Paid).
The videos garnered engagement – 24,800; reach – 812K ( Organic + Paid) Views – 170K, shares – 298 engagement – 8600, reach –643.1K ( Organic + Paid) Views –140K, shares – 51.
Twitter engagement rate was 1.5 per cent, the tweet impressions was 804.9K, Re-tweets 1.0K, 1.4K replies, 1.7K likes and the amount spent was Rs.2,77,700.
150-200 Influencers tweeted about #MakeHerSpace. More than 11.9K people used the hashtag in their tweets during the activity. The campaign trended for more than 20 hours and created a buzz on Twitter. Men were ask to tag one special woman in their life and how would they make her space.
#MakeMySpace contest received more than 2K entries on Twitter. Men were asked to send a description as to how they would make her woman’s space beautiful. More than 2.8K people used the hashtag in their tweets during the activity. The campaign trended for 17 hours with people writing tweets and sending images.
The analysis of the report said, On Facebook the pre buzz post got 35.6K likes, the next post, i.e. the buzz post, got 54.6K likes and the Pledge post got 68.9K likes. This indicates that the campaign graph saw an upward climb. The video posts performed better than the image posts.