Top Story

e4m_logo.png

Home >> Digital >> Article

South superstar Mahesh Babu now brand ambassador for YuppTV

05-October-2016
Font Size   16
Share
South superstar Mahesh Babu now brand ambassador for YuppTV

YuppTV, one of the world’s largest online streaming platform for South-Asian content, has announced Tollywood superstar, Mahesh Babu, as its brand ambassador. Being a global leader in the OTT space, YuppTV provides South Asian content in more than 12 regional languages and this announcement stands as the first step to showcase YuppTV’s strengths in regional penetration.

Mahesh Babu is currently one of the most popular celebrities from Indian cinema and has previously claimed the top-spot in Times Most Desirable Men survey.

Speaking about his association with YuppTV, Mahesh Babu said, “YuppTV is the pioneer in OTT space for South Asian content. It touched many lives across the globe, making viewers feel closer to home, with their world-class services, providing South Asian content anytime, anywhere. Like many others, YuppTV has become my first choice of entertainment. I believe that the future of entertainment is through online video streaming and I am very happy to be associated with YuppTV, which is at the forefront of this paradigm shift.”

Commenting on the announcement, Uday Reddy, Founder & CEO, YuppTV, said, “In the last few years, YuppTV has evolved as a leader in the OTT space providing unlimited entertainment to South Asians across the globe. In our journey to take the brand to the next level, our association with the superstar Mahesh Babu, who has an ardent fan following in India and overseas, will help us reach out to a far bigger audience worldwide.”

 

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...