New media company, Sooperfly, announced today that it will enter the genre of personal finance in a joint venture with senior business journalist, Vivek Law. It will launch a multi-platform, multi-format brand for online Indians everywhere. The soon-to-be-launched content brand will manifest across multiple social and other digital platforms, targeting audiences seeking financial advice and insights.
The video-first brand will aim to redefine the genre and garner new audiences through friendlier programming. A mix of Hindi and English, the content line-up will feature primarily bite-sized content, details of which shall be made available later this quarter. The partnership will be set in motion with content around the impending Union Budget 2016, especially for the young investor.
Vivek Law, who is the former Editor of Bloomberg TV India, commented, “After a decade each in print and television, I am thrilled to partner with Sooperfly in my foray into digital journalism. I have been passionate about personal finance and financial literacy and I do believe this venture will help reach out to audiences that are increasingly consuming information through digital, instead of conventional platforms.”
Sooperfly was founded in 2015 by media entrepreneur, Roopak Saluja, who is also the Founder & CEO of The 120 Media Collective. The diversified content and communications group includes digital agency, Jack in the Box Worldwide and production companies, Sniper and Bang Bang Films.
Speaking about the new initiative, Saluja said, “Personal finance or money management is a high priority focus for online Indians everywhere, yet it’s also a subject most are intimidated by. Expertise and credibility must power any solution to this problem. Vivek embodies both qualities in the superlative and we share a common vision of how to build a sustainable business in resolving this pain point. We’re thrilled to announce this partnership as one of the primary pillars on which we’re building Sooperfly.”
Sooperfly builds content brands direct-to-audiences. Its repertoire includes music, comedy, beauty, fashion, sports, education, technology, the performing arts, etc.