Digital agency SocioSquares, based out of Mumbai with headquarters in Philadelphia, has won the digital mandate for Edelweiss Group.The mandate will include social media strategy, content marketing and creative strategy across digital platforms. With this win, SocioSquares has strengthened its portfolio in the BFSI segment.
Commenting on the account win, Gaurav Mendiratta, CEO and Founder, SocioSquares, said, “We are looking forward to exciting times as a digital partner for Edelweiss Group as the company is all set to aggressively execute their focused digital strategy to support their growth plans. With the right mix of content, media channels and audience insights for the Edelweiss Group, we plan to strengthen the brand through clutter-breaking storytelling, leading to measurable results for brand scores and ROI.”
Abhishek Gupta, Senior Vice President - Marketing, Edelweiss Group, said, “We are on our way to make Edelweiss a digital first BFSI brand and we are excited about partnering with SocioSquares for this journey. The SocioSquares team understands the long-term vision for the brand, our values and our business. We really connected with the ideas, the enthusiasm and the vibrant energy that the SocioSquares team brought to the table during the pitch process and we look forward to this partnership.”