Top Story


Home >> Digital >> Article

Sociomantic Labs appoints Benedict Hayes as MD South East Asia and India

Font Size   16
Sociomantic Labs appoints Benedict Hayes as MD South East Asia and India

Sociomantic Labs has announced the appointment of Benedict Hayes as the new Managing Director for South East Asia and India. In his new role, Hayes will focus on accelerating revenue growth and further expansion of Sociomantic’s operations in the Asia Pacific region.

“Throughout his career, Ben has been a digital evangelist to brands and agencies across the globe, and I am thrilled we can bring on someone with so much knowledge of the full scope of online marketing,” said Gavin Wilson, Chief Revenue Officer of Sociomantic Labs.

Commenting on his new role, Hayes said, “I’m confident that Sociomantic’s vision for growth combined with our local dedicated service teams and innovative, customer-centric technologies will enable us to deliver sustainable value for marketers across the region.”

Hayes, a recognised industry maven, brings with him deep expertise in the digital marketing ecosystem gained from over 15 years of experience in the industry. He joins Sociomantic from iProspect, India’s leading digital performance marketing agency and a part of the Dentsu Aegis network, where he spearheaded digital and technological innovation and provided strategic direction to the agency’s Indian and offshore businesses as its Executive Vice President for nearly five years. 

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems