GreenDust, an online shopping site, has awarded its social media duties to Social Wavelength.
GreenDust offers customers and bulk buyer’s an option to purchase unused, branded factory seconds, surplus, overstock, and refurbished products at the lowest prices. With over 50 million users on Facebook in India, social media is the perfect geography for GreenDust to communicate how it is converting potential e-waste into quality offerings to customers, said an official release.
Social media presence will help the brand to constantly engage with its audience and create top-of-mind brand recall.
Hitendra Chaturvedi, CEO, GreenDust said, “We have introduced a unique concept where we offer unused, surplus, factory seconds, refurbished or overstock products, to consumers, at low prices. We are not a ‘deals’ site; we are converting what could have been e-waste, into an attractive offering for consumers. There are unfortunate misconceptions that people carry about words like refurbished or factory seconds, and there is a need to explain these concepts correctly. Social Media enables us to do exactly that.”
“The platforms being interactive and conversation friendly, we expect to have a dialogue with the consumers, and bring out the advantages that GreenDust offers. With Social Wavelength’s expertise and knowledge on our side, we are sure we will be able to understand the minds of our customers and communicate with them effectively,” he added.
Sanjay Mehta, Joint CEO, Social Wavelength mentioned, “The business model of GreenDust is very interesting and unique, and we are excited to have the opportunity to take this to consumers via social media. We are sure that social media will play a significant role in audience interaction for GreenDust, and their understanding of the brand proposition that GreenDust stands for.”