Globus retail store has awarded its social media communication duties to Social Wavelength. The selection was the outcome of a multi-agency pitch and evaluation.
Vinay Nadkarni, Managing Director, Globus said “We are a pan India youth fashion brand with a very active customer base in the 16-24 age bracket. This exactly is the audience that is very active on social networking site. We have identified social media as a key business driver for our brand.”
Globus plans to leverage social media to increase its brand amplification and brand loyalty. Globus also intends to use social interactions for the purpose of gaining better insights into consumer behaviour and co-creation of products through a planned 360-degree communications perspective that involves building pages on social networks, mobile apps and other social utilities.
Hareesh Tibrewala, Jt. CEO, Social Wavelength said, “We are delighted with our association with Globus. We are sure social media will play a significant role in customer engagement for Globus.”