Top Story

e4m_logo.png

Home >> Digital >> Article

Social media poll campaigns to require Election Commission's nod

13-March-2014
Font Size   16
Share
Social media poll campaigns to require Election Commission's nod

Chief Electoral Officer Praveen Kumar has said that launching a poll campaign in the social media will require an okay from the appointed panel of the Election Commission of India.

The directive follows the Election Commission seeking clarification from the AIADMK on its proposed social media campaign. Kumar said that the political party had said that it would provide CDs of its propaganda material to the poll body. The material will be seen by a panel constituted for the purpose of monitoring such campaigns.

Guidelines for election campaigning on social media require:
• Information to be given by candidates about their social media accounts
• Pre-certification of political advertisements
• Expenditure on campaigning through the internet, including social media websites
• Application of Model Code of Conduct to content on the internet, including social media
 

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve