Chhattisgarh Tourism Board (CTB) is taking initiatives in a big way on social media to attract tourists to the state. As part of its digital strategy, CTB is marking its presence on digital and several social media platforms to engage with tourists and highlight the unexplored beauty and marvels of architecture of Chhattisgarh.
CTB had brought on board Internet Moguls as its social media agency a few months back to establish Chhattisgarh’s digital presence. The Board has initiated a campaign tapping various social media platforms like Facebook, YouTube, Twitter and many more to highlight the lesser known facts of Chhattisgarh.
This proactive approach to post feeds on developments, festivals, photographs and actions online is paying off for the Board. Keeping alive the main theme of marketing campaign, ‘Full Of Surprises’, some of the steps encompassed include: instant sharing of feedback on Facebook, fan page on Twitter, showcasing photographs of the state on Flickr, intense blogging activities, and showcasing videos on YouTube.
Commenting on the digital strategy, Ashutosh Sharma, Media Consultant, Chhattisgarh Tourism Board, said, “Social media helps to connect with people beyond geographical boundaries. For a new state like Chhattisgarh, this medium was more importance to make a bigger impact. Through this initiative, we have successfully managed to tap considerable audience and the numbers are still growing. The idea of highlighting every aspect of the state on different social media platforms has been well executed and implausible results have been achieved.”
Adding to this, Avijit Arya, CEO & Founder, Internet Moguls, said, “With a 24-hour watch on what is being said on the Facebook page, our team engages with the audience online to give instant feedback to their queries. The idea is to create Chhattisgarh as an easy name to recollect while deciding on holiday destinations. A series of contests like ‘Fan of the month’ would be starting next week onwards to increase interactivity with people online.”
In addition to social media, CTB has also rolled out a 360-degree campaign encompassing print, television, OOH, radio and online media. The advertising and marketing expenditures have been budgeted at approximately Rs 7 crore. The campaign portrays the spirits of the state centered on its marvels and the experience that it offers. The campaign is signified by ‘I’, which emphasises on the traveller’s pleasure, thereby making the campaign personal, emotional and relatable. CTB also collaborated with Live Media to widen its reach to the masses with places like Coffee Café Day, McDonald’s, Mother Diary and Costa Coffee. The campaign is currently underway in the UK and Germany, and is supported by www.bbc.com for gaining visibility in Europe.
20 pc hike in ad spends for Chhattisgarh Tourism in 2012