Social Kinnect has won the digital marketing mandate for Safari Bags, an established bags and travel gear maker since 1974.
With their first foray in the digital space, they are embarking on this new mission with Social Kinnect, taking 2017 as the year for digital.
The mandate includes a creative 360 degree campaign involving all their digital assets – their social handles, website, emailers, videos as well as media planning that will be handled by Media Kinnect, Social Kinnect’s specialised media planning and buying unit. Safari is taking its big leap into digital with this association and is launching their brand online.
Safari is in the business of manufacturing and trading luggage, backpacks, and travel accessories. Social Kinnect is one of India’s fastest growing Digital Marketing Agency, which prides itself on providing “result-driven digital marketing services” to the country’s top brands such as Zee TV, Indiabulls Home Loans, L’Oreal Professional, Fashion at Big Bazaar, LODHA, Zee Studio, Abbott India, Star Gold, Asian Paints, PNB MetLife, and Borosil. Their range of digital services include Social Media Marketing, Digital Media Planning/Buying, Video Production, Search Engine Optimisation, Websites, and Application Development, among others.
Rohan Mehta, CEO, Social Kinnect, commented on the win saying, “We are very excited to be working with Safari Bags, especially with them being one of the leaders in the luggage space. It’s a great brand to work with since they want to reach out to the today’s youth and expand their presence among the younger generation. Digital media is the obvious direction to move in to achieve this objective. Since this is their first foray in this space, we have a lot of work cut out for us, along with a lot of learning for both the brand and the agency. We wish to make it a successful year for the brand.”
Sudhir Jatia, Chairman and Managing Director, Safari, said of the association, “The brand is in a very exciting phase right now. This will be the first time we take our marketing efforts online and reach out to our desired target audience. The thought process, and the innovative and fresh ideas that Social Kinnect brings to the table are well aligned with our brand and we look forward to doing some great work with them.”