Social Kinnect, digital marketing agency, has won the Digital Media duties for Cloudwalker, a tech-entertainment company that’s working to revolutionise the way we view television.
Cloudwalker is working on the insight that broadcast linear TV content restricts a viewer’s choice by offering limited content, which has pushed discerning viewers away from TV and seek entertainment on their PC/Tabs or phones while on the other hand the Internet today offers millions of hours of interesting and entertaining content of every type, genre and preference on free or paid basis, which is not being discovered or made available for the viewer on TV. Solving this issue of closing the gap between what is shown and what is needed and Cloudwalker will give viewers the possibility to have total control over the content they consume in terms of deciding what they want and when they want
In a segment as inundated as Smart TV, reaching out to the exact audience was expected to be a mammoth task. Social Kinnect’s thorough understanding of the target audience and its nuanced strategy on how to communicate with them was perfectly in sync with the brand’s vision.
The mandate includes the digital duties of creative strategy and content management across the brand’s digital media platforms. Their digital media buying and planning will be taken care of by Media Kinnect, Social Kinnect’s exclusive unit for media planning and buying.
Cloudwalker Streaming Technologies, a tech start-up was set up by a group of technologists, content producers, actors, writers and businessmen who were aspiring to enable digital content to be viewed on television with ease and comfort instead of the current way wherein each operator was using his own OS or restricted access to content. Taking advantage of the freedom and vastness of Android, Cloudwalker developed its own User Interface powered by a Content Discovery Engine which curates digital content available on the internet on free, premium or freemium basis and also helps discover apps that can be viewed on TV. Armed with a unique UI which offers “Screen-Shift” method to toggle between Live TV and Digital TV, Cloudwalker ultimately aims to enable every home to enjoy digital content on their TV
Commenting on the account win, Rohan Mehta, CEO, Social Kinnect, said, “The tech-entertainment industry is growing at a rapid pace in India, with Cloudwalker right at the centre of it. We are very well established in the entertainment space and Cloudwalker is an exciting client to have on board, as we believe that consumption of entertainment is moving to a more personalised and an on-demand direction. We have a great opportunity to craft out the brands identity and build a robust digital presence that appeals to today’s generation.”
Jagdish Rajpurohit, President, Cloudwalker Streaming Technologies, said, “We were looking out for an agency which had the same passion and vision as we had for digital content and more importantly the experience to wade through the vastness of the digital space to get our brand the right amount of exposure and reach. We are excited to work with the youthful team of Social Kinnect which brings all these talents on board and look forward to a great campaign and association with them.”