Top Story


Home >> Digital >> Article

Social Kinnect enters Delhi NCR; wins digital account for ITC Wills Lifestyle

Font Size   16
Social Kinnect enters Delhi NCR; wins digital account for ITC Wills Lifestyle

Social Kinnect, a full-service digital marketing agency has announced its foray into the Delhi NCR region. After six successful years of operations in Mumbai, having achieved significant scale and an employee strength of 175, it has taken its first step in achieving national reach.

The presence of several national and international conglomerates in the region, coupled with its distinct style and culture made the Delhi NCR region as the apt choice for expansion. With an aim to deepening relationships and providing superior services to clients in the Capital City, Social Kinnect has enthusiastically embarked on operations. 

Rohan Mehta, CEO - Social Kinnect, on launching operations in Delhi, said, “The Delhi NCR region is of key importance to the company’s expansion plans. We have taken the first step of geographically expanding our base and are all geared up to serving a diverse set of clients within the region. The top management of the company will be keenly involved in ensuring that the right talent is recruited and seamless processes are put in place.”

ITC Wills Lifestyle marks the beginning of #KinnectDilli and is an extremely important addition in the agency’s kitty. Social Kinnect will handle the entire gamut of digital for Wills Lifestyle. 

On winning the account, Rohan Mehta, CEO of Social Kinnect, said, “We are extremely excited to work with the ITC Group. Wills Lifestyle is a brand that’s passionately receptive to new ideas and innovations. Our experience in the fashion and lifestyle industry will help us crack digital strategies that are instrumental in influencing the buying behaviour of its audience. We look forward to having a direct and definitive impact on business.”

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India