Top Story


Home >> Digital >> Article

Social Kinnect and Media Kinnect win digital mandate for IB LED

Font Size   16
Social Kinnect and Media Kinnect win digital mandate for IB LED

Digital marketing agency Social Kinnect and digital media buying agency Media Kinnect have won the digital media mandate for IB LED, which is Indiabulls Group’s foray into the Professional LED lighting business.

Social Kinnect will handle the digital creative duties, which majorly consists of strategy and management of the brand’s digital assets. Media Kinnect’s exclusive digital media buying and planning arm will handle the Digital Media Buying/Planning requirements for the brand.

IB LED is an initiative from Indiabulls Group, marking their foray into the LED Business with an aim to make ‘Lighting Simplified’ through a first of its kind B2B solution. They are launching an LED lighting solution where establishments across commercial, industrial, retail, outdoor and residential properties, can switch to LED lighting at zero cost and save money on power bills. Lighting is responsible for up to 21% of the annual electricity costs in a typical commercial building. LEDs can help reduce this cost by more than 50% for any commercial building. However, the biggest barrier that keeps establishments from upgrading from conventional lighting to LED, is high upfront capital cost. Also, the hassle of upgrading to LEDs in an operational facility is a major hurdle.

To solve this problem, IB LED has come up with a unique solution of providing a zero upfront cost benefit. Instead of investing in higher  cap-ex upfront, this solution converts it into an op-ex model where the monthly outflow is equal to, or less than the money saved from the electricity bill, hence living up to the promise of providing a zero cost lighting solution.

Rohan Mehta, CEO, Social Kinnect + Media Kinnect, commented on the win saying, “IB LED is an exciting brand to work with as they have a completely new operating model in place which is not only unique but also challenging to work with. This is especially interesting to me as I have prior experience as a Certified Energy Manager. LEDs have gained a lot of popularity in recent times and have become the first choice in lighting. Also, this operational model can be a game-changer for the lighting industry. Digital platform will play a key role in spreading awareness and generating leads for the business.”

Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands