Top Story


Home >> Digital >> Article

Snapdeal tanks 7 spots on top advertiser list on TV as ecom slashes spends

Font Size   16
Snapdeal tanks 7 spots on top advertiser list on TV as ecom slashes spends

According to data sourced from AdEx India (A Division on TAM Media Research) B2C-Online Shopping has dropped ad spends on television from 3.18% (Jan-Jun'15) to 2.49% this year for the same period. For all Categories (Excluding Online Shopping) for the said period there has been an increase in ad spends from 96.82% to     97.51% on television.

We take a look at how top ranking players have changed in the ecommerce space from last year to this year in terms of television ad spends, which continue to remain the biggest chunk of ad spends across sectors.  The data is for the period of (Jan-Jun'15)and (Jan-Jun'16).

In 2015, Olx was the number 1 one advertiser, followed by Flipkart,Snapdeal, Quikr and Amazon,  who made it to the list of top 5 ad spenders in the B2C online shopping category from January to June last year. The other the 5 players during this period were,,,, and


Rank Advertiser
1 Olx Inc
3 Jasper Infotech Pvt Ltd(Snapdeal)
4 Quikr India Pvt Ltd
5 Amazon Online India Pvt Ltd
6 Mxc Solutions India Private Ltd(
7 Vas Data Services Pvt Ltd (
8 Jade Eservices Pvt Ltd (
9 Clues Network Pvt Ltd (
10 Girnar Software Pvt Ltd (


However when we look at the data for the same period for this year it throws up some surprises, the most startling one being that, Snapdeal has slipped to rank 9 from rank 3 last year.

The data also shows new entrants Pepper Fry, Myntra,Naaptol, and Big Basket  during this period among the top ten. 

However players like Cartrade, YepMe, Jabong, Cardekho, who were prominent in last year’s top ten have vanished from the top ten list this year. Amazon has topped the list for this period followed by Olx,  Flipkart, Myntra and Naaptol.


Advertiser % Share in Advertising Volume
Amazon Online India Pvt Ltd 18
Olx Inc 12 11
Myntra Designs Pvt Ltd 7 5
Quikr India Pvt Ltd 4
Trendsutra Platform Services Pvt Ltd 4
Clues Network Pvt Ltd 4
Super Market Grocery Supplies Pvt Ltd 3
Jasper Infotech Pvt Ltd 3
Others(66) 30


A comparison between this year and last year gives a perspective on the drastic change in ranks among ecommerce (Online Shopping) from the period of Jan to Jun for 2015 & 2016. 

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.