Snapdeal, India’s largest online marketplace has announced the establishment of its Data Sciences Center in San Carlos, California. The center is home to veteran data scientists from leading global brands like Groupon, Google, Yahoo and Amazon and is headed by Nitin Sharma, Senior Vice President, Data Sciences. This is in line with the company’s vision to onboard top global talent to help build high-value solutions and develop a high impact growth strategy.
The center will focus on big-data and advanced analytics to add granular clarity to Snapdeal’s consumer-centric initiatives. It will help shape the business strategy of the company and optimize the operational efficiencies using data driven algorithms, data analytics and predictive modeling.
Commenting on this development, Rohit Bansal, Co-Founder, Snapdeal said, “We have set up a Data Science engine in California, which is home to domain talent, to further augment our efforts in creating a superior customer experience and strengthen our supply chain. Snapdeal is extensively working on data mining through an existing analytics team. Under Nitin’s leadership the data science team will focus on elevating Snapdeal’s growth-focused strategy and to provide insightful guidance. The richer understanding of the customers by capturing and integrating the information on their buying behavior will drive habit commerce and is in sync with our vision of 20 million daily transacting users by the year 2020.”
“We have a highly accomplished team which can distill key patterns, consumer preferences and hidden correlations by quickly analyzing huge quantities of data. We will bring fresh insights to the existing work and will enhance customer experience through better planning and forecasting,” added Sharma.