Top Story

e4m_logo.png

Home >> Digital >> Article

Snapdeal launches five new commercials to help 'Unbox your Style'

16-March-2017
Font Size   16
Share
Snapdeal launches five new commercials to help 'Unbox your Style'

Taking another step forward in expanding its fashion vertical, Snapdeal has launched five new commercials on how fashion has the power to unbox something exquisite in an individual irrespective of their age, gender, and lifestyle.

Each of the five commercials focus on a distinct segment and life stage, from working men to a newly-wed bride to a bunch of college girls lays emphasis on the transformative power of fashion in a person’s life. The commercials focus on characters who use fashion in pivotal moments of their life to transform and unbox the undiscovered sides of themselves.

Each commercial in the series re-emphasizes Snapdeal’s focus on building its fashion vertical. The company had recently added 120 brands on its platform including popular names like United Colors of Benetton, Puma, Nautica, U.S Polo Association, Steve Madden, etc. Fashion contributes to almost 40 per cent of Snapdeal’s sales volumes and has grown by 50 per cent Y-o-Y with majority of the growth fuelled from tier I and tier II cities.

Traditional Day in College

Rebound

New Mother

Wedding

Start-up Fashion

Talking about the advertisements, Kanika Kalra, Vice President - Marketing, Snapdeal and FreeCharge, stated, “Fashion as a category is growing exponentially at Snapdeal. We are constantly diversifying our fashion assortment to match the taste and preferences of the dynamic set of fashion consumers. Fashion is uniquely the most personal yet the most public signal when you transition life stages, relationships, or mind-sets. Taking forward the brand narrative on Unbox Zindagi, these films explore moments where fashion is instrumental to defining a new phase of life.”

Created by leading advertisement firm, McCann WorldGroup, the commercials explore a mélange of life experiences, from a group of hip college girls taking their first step into womanhood when they wear their first sarees, three colleagues who have quit their corporate jobs to start their own firm and decide to replace their formal wear with relaxed and casual clothing more in sync with their personalities, a mother-in-law welcoming a new bride to the family by gifting her a modern and fashionable lehenga so she can be comfortable on her wedding day, a new mother returning to her skinny jeans and getting comfortable in her new role as a caregiver, and a college boy pampering himself with a makeover after a break-up to regain his confidence. The narration for every commercial has been held together with the new version of the popular Unbox Zindagi jingle, composed by the legendary musicians Ehsan and Loy. The advertisements will go live across all prominent channels and will be cross-promoted via Snapdeal’s YouTube channel, social media platforms, and website.

Details:

Duration: 40 secs

Language: English

Creative Agency:  McCann WorldGroup

Chairman, CEO, CCO:  Prasoon Joshi

Creative team: Navin Chawla, Sanket Pathare, Tarun Kumar, Surabhi Dave, Pritam Pal Singh, Mustafa Shaikh, Allita Crasto, Zeanne D’ cunha’

Production house: Electric Dreams Film Company

Director of the TVC: Aniruddha Sen

Music Director: Ehsan and Loy

Singers: Prakriti Kakkar, Sukriti Kakkar, Nihal Shetty, Yatharth Ratnum

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.