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Snapdeal higher on share of voice; Flipkart on number of followers

17-February-2015
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Snapdeal higher on share of voice; Flipkart on number of followers

The battle between e-tailing leaders heats up even more.

Flipkart leads the list of top 20 e-commerce companies, followed by Snapdeal, eBay India, Myntra and Jabong as per a study done by Simplify360. The research studied online portals with reference to total fans/followers on Facebook, Twitter and number of engaged fans and mentions.



While the top three players have 51% of share of voice, Snapdeal had the highest share of voice at 23.1%



However, Yepme emerged at the top position on Facebook with both in number of fans engaged on Facebook as well as the total number of fans.

E-tailing leaders Flipkart and Snapdeal have doubled their Facebook fan base in one year.



While Snapdeal is high on engagement, Flipkart is higher on number of followers on Twitter.



As far as the methodology goes, for ranking the top e-commerce players, the total number of organic and inorganic mentions, the fan size on Facebook, the number of people engaged, the number of followers and mentions in the last 30 days were taken into account. Simplify360 Social Index is a weighted average score of all the above parameters.

 

Brands considered for the analysis: A total of 57 e-commerce company is considered for the analysis. Following is the list of companies considered: Flipkart, Snapdeal, eBay India, Myntra, Jabong, OLX India, BookMyShowIn, Amazon India, Homeshop18, Junglee.com, Shopclues, Goibibo, FashionandYou, Infibeam, YepmeShopping, Zovi, Cleartrip, Yatra.com, Indiatimes Shopping, Expedia, Naaptol, Redbus, Koovs, Pepperfry, Fashonara, Ixigo, bewakoof.com, KyaZoonga, LimeRoad.com, Yebhi, Wego India, The MobileStore, BabyOye, landmarkonthenet, Tradus, HealthKart, Metro Shoes, Mom & Me, FirstCry, Caratlane, UniverCell, LensKart, Urbanladder, Central Official Page, Inkfruit!, 100bestbuy, Bluestone, FernsNPetals, Lootore.com, Alma Mater, Ezeego1, GrabMore, AllSchoolStuff, Mybabycart, BookChums, Kidloo, SunglassesIndia.

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