Snapdeal has announced that it has appointed Idi Srinivas Murthy as Senior Vice President – Marketing.
Srinivas joins Snapdeal after a string of successes in marketing at The Coca-Cola Company and GlaxoSmithKline. His last role was at GlaxoSmithKline (GSK) where he spearheaded GSK’s portfolio expansion, innovation, and consumer and medical marketing across 44 countries.
Speaking on his appointment, Idi Srinivas Murthy said, “I am extremely excited to be a part of the young, energetic and dynamic team at Snapdeal. The company is creating the largest digital commerce ecosystem in the country and I believe that this is where New Age Marketing will be invented. I look forward to being a part of building an iconic brand in India for India and making Snapdeal’s vision of creating life changing experiences for buyers and sellers a reality.”
Kunal Bahl, co-Founder and CEO, Snapdeal, on Srinivas’ appointment said, “We are very excited to have Srinivas join the Snapdeal family. He comes with rich experience in leadership roles across various markets and I am sure his vast knowledge will add tremendous value and further fuel the Snapdeal growth story.”
Srinivas’ work has also been widely recognised with multiple industry awards. In 2009, he featured in Brand Equity’s Indian Marketers League, which covered the country’s brightest marketers.
Prior to his appointment at Snapdeal, Srinivas has been a part of sales and marketing success stories of multinational brands like Coca-Cola and GSK.
At The Coca-Cola Company, he worked across different roles in Marketing and Operations. There, in his last role as the Marketing Director India + South West Asia BU, he was responsible for leading Sprite to the number one beverage brand in the country.
Srinivas’ expertise lies in leading global initiatives, building iconic brands and executing strategies to tap into emerging market opportunities across countries.
He is an electrical engineer from the Vivekanand Engineering College, Mumbai and an MBA from the Indian Institute of Management (IIM) Calcutta.
Sandeep Komaravelly, who successfully spearheaded Snapdeal’s Marketing function for 5 years, has moved to another strategic leadership role within the company.