Snapdeal today announced the appointment of Harish Sivaramakrishnan as Vice President, Design. In his new role, Sivaramakrishnan will spearhead the design teams across the company’s portfolio of products and build a design studio across the Delhi and Bangalore offices.
This is an expansion of his current role at Freecharge where he is currently heading the UX, Design and the front end engineering teams. Sivaramakrishnan will now play a key role in product design as Snapdeal turns its focus to building a world class technology platform with the most intuitive web and mobile interface.
Prior to his appointment at Snapdeal, Sivaramakrishnan joined FreeCharge in 2013 as Head of Design and UI Engineering. Previously, he has also served as the User Experience Architect at Myntra, where he was responsible for the entire user interface architecture across web and mobile. Sivaramakrishnan also played a role in conceptualising future looking offerings of Myntra, working closely with teams across engineering and product management. Prior to joining Myntra, he spent a decade in Adobe in Bangalore and San Francisco working on a diverse set of products in engineering, product and design capacities.
Speaking about his appointment, Harish Sivaramakrishnan said, “Snapdeal’s growth in the technology space has been unprecedented and it gives me great pleasure to be a part of this young and energetic team. Over the years I have been extremely passionate about building great consumer experiences in the Indian e-commerce space. I was fortunate to have gotten the opportunity to bootstrap the FreeCharge Design team and now look forward to building a uniform design sensibility across Snapdeal’s entire digital commerce ecosystem.”
Sivaramakrishnan holds a bachelor’s degree in Chemical Engineering from Birla Institute of Technology & Science (BITS), Pilani. He is also a well-recognised musician and part of the band Agam.
Anand Chandrasekaran, Chief Product Officer, Snapdeal said, “Great design is as much form as it is function. At Snapdeal, we strive to deliver the best buyer and seller experiences and are thrilled to make design an integral part of our approach to product development. In India design is yet to get its due recognition. We are extremely excited to have Harish onboard and wish him a great journey ahead with the Snapdeal family. Our consumers and sellers will be the beneficiaries of our endless debates as we endeavour to get to pixel perfection.”
Snapdeal has significantly ramped up its technology leadership team and has hired senior leaders from across the globe. Anand Chandrasekaran ex-CPO Bharti Airtel and previously from Yahoo, Gaurav Gupta, formerly India Head of Scalearc, Amitava Ghosh ex-CTO Taxi for sure, Viraj Chatterjee ex-Director Engineering, Adobe Systems and most recently Rajiv Mangla ex VP Engineering Adobe Systems, have all joined the Snapdeal family as core members leading key functions within the products and technology team.