Top Story

e4m_logo.png

Home >> Digital >> Article

Snapdeal appoints Harish Sivaramakrishnan as Vice President, Design

24-September-2015
Font Size   16
Snapdeal appoints Harish Sivaramakrishnan as Vice President, Design

Snapdeal today announced the appointment of Harish Sivaramakrishnan as Vice President, Design. In his new role, Sivaramakrishnan will spearhead the design teams across the company’s portfolio of products and build a design studio across the Delhi and Bangalore offices.

This is an expansion of his current role at Freecharge where he is currently heading the UX, Design and the front end engineering teams. Sivaramakrishnan will now play a key role in product design as Snapdeal turns its focus to building a world class technology platform with the most intuitive web and mobile interface.

Prior to his appointment at Snapdeal, Sivaramakrishnan joined FreeCharge in 2013 as Head of Design and UI Engineering. Previously, he has also served as the User Experience Architect at Myntra, where he was responsible for the entire user interface architecture across web and mobile. Sivaramakrishnan also played a role in conceptualising future looking offerings of Myntra, working closely with teams across engineering and product management. Prior to joining Myntra, he spent a decade in Adobe in Bangalore and San Francisco working on a diverse set of products in engineering, product and design capacities.

Speaking about his appointment, Harish Sivaramakrishnan said, “Snapdeal’s growth in the technology space has been unprecedented and it gives me great pleasure to be a part of this young and energetic team. Over the years I have been extremely passionate about building great consumer experiences in the Indian e-commerce space. I was fortunate to have gotten the opportunity to bootstrap the FreeCharge Design team and now look forward to building a uniform design sensibility across Snapdeal’s entire digital commerce ecosystem.”

Sivaramakrishnan holds a bachelor’s degree in Chemical Engineering from Birla Institute of Technology & Science (BITS), Pilani. He is also a well-recognised musician and part of the band Agam.

Anand Chandrasekaran, Chief Product Officer, Snapdeal said, “Great design is as much form as it is function. At Snapdeal, we strive to deliver the best buyer and seller experiences and are thrilled to make design an integral part of our approach to product development. In India design is yet to get its due recognition. We are extremely excited to have Harish onboard and wish him a great journey ahead with the Snapdeal family. Our consumers and sellers will be the beneficiaries of our endless debates as we endeavour to get to pixel perfection.”

Snapdeal has significantly ramped up its technology leadership team and has hired senior leaders from across the globe. Anand Chandrasekaran ex-CPO Bharti Airtel and previously from Yahoo, Gaurav Gupta, formerly India Head of Scalearc, Amitava Ghosh ex-CTO Taxi for sure, Viraj Chatterjee ex-Director Engineering, Adobe Systems and most recently Rajiv Mangla ex VP Engineering Adobe Systems, have all joined the Snapdeal family as core members leading key functions within the products and technology team.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.