In a bid to compete with players like Twitter and Facebook and stay in the race, Snapchat recently crossed 50 million unique visitors who viewed Olympic based content on the social media platform. Snapchat provides Olympics based content that viewers can watch in the form of stories.
Broadcasters like BBC and NBC use the app to reach a vast audience every day. It is estimated that nearly one third of the total daily Snapchat users have viewed Olympics based content in Live stories. It had tied up with 7 broadcasters across the world to show footage from the games and the crowds in the recent 24 hour time-frame.
Snapchat has also signed a deal with NBC, the official US broadcaster of the Olympics, and news site BuzzFeed to create a channel on its Discover platform and create content daily from the games.
Facebook Live on the other hand helps find live videos from Olympians. It has reportedly started paying some stars and media companies to shoot live streams for the platform. Even Twitter has been in the run by creating “Twitter moment” which allows people to follow the Olympics action with the click of a button for the duration of the games.
Celebrities and sports personalities are taking to Snapchat to share their experiences and their involvement with the Olympics in Rio. This makes it more exciting for users to get on to Snapchat and follow the games, not only through content posted by broadcasters and content creators, but also other people involved in the game.
When Simone Biles won gold in the Olympics she posted a picture on Snapchat with Zac Effron which left a lot fans with something to talk about.
Run-machine Usain Bolt takes to Snapchat often to share what he has been up to during Rio 2016.
Other than exclusive content, celebrities and sports personalities, Snapchat has released Olympic-Themed filters, stickers, and lenses. All this in a bid to get the younger audiences attracted toward using the app and create a sense of stickiness for them to come back every time to the app and expect something new.