Top Story

e4m_logo.png

Home >> Digital >> Article

Snapchat attracts 50 million unique visitors for its Rio coverage

18-August-2016
Font Size   16
Share
Snapchat attracts 50 million unique visitors for its Rio coverage

In a bid to compete with players like Twitter and Facebook and stay in the race, Snapchat recently crossed 50 million unique visitors who viewed Olympic based content on the social media platform. Snapchat provides Olympics based content that viewers can watch in the form of stories.

Broadcasters like BBC and NBC use the app to reach a vast audience every day. It is estimated that nearly one third of the total daily Snapchat users have viewed Olympics based content in Live stories. It had tied up with 7 broadcasters across the world to show footage from the games and the crowds in the recent 24 hour time-frame.

Snapchat has also signed a deal with NBC, the official US broadcaster of the Olympics, and news site BuzzFeed to create a channel on its Discover platform and create content daily from the games.

Facebook Live on the other hand helps find live videos from Olympians. It has reportedly started paying some stars and media companies to shoot live streams for the platform. Even Twitter has been in the run by creating “Twitter moment” which allows people to follow the Olympics action with the click of a button for the duration of the games.





Celebrities and sports personalities are taking to Snapchat to share their experiences and their involvement with the Olympics in Rio. This makes it more exciting for users to get on to Snapchat and follow the games, not only through content posted by broadcasters and content creators, but also other people involved in the game.

When Simone Biles won gold in the Olympics she posted a picture on Snapchat with Zac Effron which left a lot fans with something to talk about.

Run-machine Usain Bolt takes to Snapchat often to share what he has been up to during Rio 2016.

Other than exclusive content, celebrities and sports personalities, Snapchat has released Olympic-Themed filters, stickers, and lenses. All this in a bid to get the younger audiences attracted toward using the app and create a sense of stickiness for them to come back every time to the app and expect something new.



Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group