Two years since its launch, SMS Gupshup claims to be close to 25 million users, and primarily because of word of mouth. With revenues growing, SMS Gupshup also claims to breakeven within six months. Advertising and engagement marketing are the two revenue streams for the company, apart from carrier revenue streams.
In conversation with exchange4media, Beerud Sheth, Founder and CEO, SMS GupShup, said, “Mobile marketing related revenue streams, brands as well small and medium enterprises can advertise on SMS Gupshup or they can do engagement marketing on SMS gupshup. Just as SMS Gupshup grew virally by means of word of mouth, I believe we can also help brands grow virally. If you convert your customers into advocates, it will be the most cost effective way of acquiring new customers.”
“SMS GupShup has been growing rapidly, much faster than anything we expected. It is probably the fastest growing company in India and one reason is because it grew by means of word of mouth. Our revenues have been growing and we are within six months of breaking even. Over the last ten months, our revenues have grown ten times and if we could continue this for another year, it would be an exciting year. We expect next year to be even better,” added Sheth.
Mobile marketing is already Rs. 300-500 crore market in India, which is as big as the digital advertising market in the country. It is also believed that what happened to the web in the western market will also happen to mobile in India i.e. becoming the primary medium for advertisers and consumers. Sheth observed, “Mobile is a new medium. It has exploded in India and has massive reach unlike the internet. Advertisers need to realise that this medium is available to them and offers interactivity of the internet but the reach television. TV and print are good for brand awareness but mobile is good for brand engagement.”