Smith & Jones, the instant noodles, sauces and cooking pastes manufacturer, has created a cricket coaching channel that can be accessed on YouTube. A series of videos that the company has developed teach the various elements of cricket, like batting, bowling and fielding. Videos from the YouTube channel are also being made available on other platforms, including video on demand services for DTH, IPTV and digital cable television, along with downloads on mobile phone networks.
Ajay Gupta, CMD, Capital Foods Ltd, owner of Ching’s Secret, Smith & Jones and Raji brands, said, “Smith & Jones is embarking on an ambitious content driven long term initiative. We are working with Zubin (Barucha, a former Ranji cricket player) to bring best of class videos for kids between 10-20 years, who wish to learn professional cricket, but may not have the opportunities or resources. We are starting with cricket, but we will gradually endeavour to bring home to people expert yet easy and exciting content across various interest areas. All media will be digital over the next few years, and Smith & Jones is making a major commitment to the same.”
The programme has been developed by Smith & Jones in association with the World Cricket Academy, which had been created by the late Raj Singh Dungarpur, former President of BCCI. The World Cricket Academy has programmes in Mumbai, Mohali, Sydney, Perth, Durban, Pretoria, Colombo, Bridgetown and Surrey, offering opportunities to learn from cricketers.
The coaching for ‘Cricket ka Tadka’ has been done by Zubin Barucha, who is also the current batting coach of the Indian Premier League team of Rajasthan Royals.