SMG Convonix, a division of Starcom MediaVest Group (SMG), has implemented a social dashboard to measure global online buzz and chatter around the Wimbledon 2013 tennis tournament, currently going on in London.
The dashboard, powered by Iristrack, SMG Convonix’ proprietary social listening and online brand monitoring platform, measures buzz around matches, identifies trending players, monitors fan support and more. So far, the dashboard has logged more than 1.5 million Wimbledon related online conversations from around the world.
“Tennis is a truly global sport, and we at Convonix are watching the world watch Wimbledon,” said Vishal Sampat, CEO, SMG Convonix. “Our unique social dashboard gives us the ability to deliver real time insights on social chatter as it happens all around the world.”
By analysing social chatter, the team at SMG Convonix is able to focus on how fans experience the matches, how they engage with social media while actually watching a Wimbledon match and how much of their excitement translates into conversation on social forums. The custom dashboard also provides a glimpse of what audiences are saying about the sportspersons playing in Wimbledon 2013, support meters for matches and a buzz chart that identifies what the hot topics for that hour are – all in near real time.
Wimbledon 2013 is scheduled to draw to a close on July 7, 2013.