With renewed focus on the CDMA mobile sector, Samsung India Electronics Ltd on Tuesday launched the slimmest CDMA handset in the world. The SLIM is a slim and trendy handset, aimed at the entry-level segment. The phone is priced at Rs 2,999.
K.S. Kim, President and CEO, South West Asia, Samsung, said: “We expect to fuel the growth of the CDMA industry in the Indian market through this product. We have launched the phone keeping in mind the needs of Indian users and have positioned it at a very affordable price.”
On the phone’s features, H. Kim, GM-CDMA Phones, said: “SLIM is available in a matte black colour and has features like flash memory of 32 MB, SRAM of 8 MB, Hindi SMS, PC synchronization, six games, phone book memory of 2,000 entries, among others. The phone is 13 mm wide and weighs 80 gm, which makes it easy to handle.”
Samsung has exclusively tied up with Reliance Infocomm for SLIM. Asked how many phones have been sold to Reliance and whether they have been subsidized, Kim said, “We are ready to sell according to what the market demands. We believe that there is a large demand in the Indian market, so we have ensured sufficient capacity.”
On the falling subscriber base of Reliance, Lee said, “We are aware of the fact that there have been some customer concerns. However, they have been limited. We hope that Reliance will take the extra step to solve these issues.”
Asked if Samsung is also planning to develop SIM-based CDMA models, the CEO said, “We have plans to develop phones with this kind of fabrication by next year.”
On the advertising campaign, Kunal Ahooja, VP-Telecom, said: “There is a 360-degree campaign that has been scheduled. Apart from the print and television commercials, we are also planning to go below-the-line. There would be roadshows which would be held in joint consultation with Reliance Infocomm.” The campaign, being prepared by Mudra, would highlight the inspirational design and user friendly features of SLIM, he said.