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Sirez Infosystems joins the marketing battle for mobile Internet penetration

07-January-2008
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Sirez Infosystems joins the marketing battle for mobile Internet penetration

New Delhi-based interactive solutions firm Sirez Infosystems has launched its marketing division to effectively tap the growing mobile Internet market. The company, which offers services in the design and development of Internet and interactive media solutions within India and the US, is keen to increase its footprint by taking the lead in mobile Internet marketing solutions.

According to CVVS Krishna, CEO, Sirez Infosystems, “It is worth noting that 38 million Indians have logged on to the Internet using a mobile phone in 2007 versus a mere 2.69 million through the broadband. Consumers are evolving and marketing has to evolve too. And at Sirez, we are fully geared up to help our clients reach out to their consumers in innovative ways. Our motto is to offer winning interactive solutions, and we’ll leave no technology unexplored.”

Regarding future plans, Krishna said, “We have grown 100 per cent every year since two years. We entered India in 2006. But we are planning to grow by 200-300 per cent growth in 2008. We are creating a separate brand identity called ‘msite’ which is taking Internet into mobile. We have plans to open offices in Mumbai and Noida before March 2008. We currently have 30 people working in our office and we aim to have a strength of 50 by the end of 2008.

Sirez Infosystems currently provides web development and marketing solutions. Its clients include ITC-Wills Lifestyle, Xerox, Aquafina, Apollo Tyres, Mother Dairy, Timex, McDonald’s, ABN-AMRO, and many more.

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